Live Shopping: How to hack E-retail’s secret weapon for exponential community and sales growth
13 Oct 2021
INNOVATION & INVESTMENT
CMOs are increasingly getting the brief to reduce their dependency on other platforms and drive traffic back on to their own websites – especially ahead of the 2023 cookie apocalypse which means that consumer businesses need to be on top of their first party data game. Live shopping is already transforming how people shop online, first in China and now increasingly in the West. While live shopping is still an emerging channel with many unknowns, some best (and worst) practices are crystalizing. This session will discuss the most up-to-the-minute learnings and insights into how live shopping can be used by e-retailers as a tool to not only entertain and engage their customers, but to build a truly scalable and lucrative revenue stream through an organically growing, community-led approach.