Let’s Talk Tech: AI personalisation 2.0
14 Oct 2021
INNOVATION & INVESTMENT
Advances in AI are allowing brands and retailers to up the ante in terms of their online customer experiences and are bringing personalisation to the next level. In the beauty industry, AI has become one of the main drivers of personalisation and while it brings huge opportunities, there have also been challenges with using this technology in this way; one example is that facial recognition technology is guilty of light-skin bias. Simi's business Yuty is an AI driven conscious beauty marketplace, providing personalised product recommendations using proprietary artificial intelligence technology which uses complex, patent-pending algorithms. In this session she will discuss the opportunity of AI technology in the future of retail and how her business is overcoming the challenges of AI bias in creating personalised experiences for its customers.