Keynote: Transformation Through Sustainability

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Keynote: Transformation Through Sustainability

13 Oct 2021
Track One
BRAND RELEVANCE AND EVOLUTION , CX , CULTURE AND PURPOSE

In this talk, Peter will share insight into IKEA’s transformational journey to make the retailer more affordable, accessible and sustainable over three years. He will touch upon the impact of Covid-19 on their evolution, investment in existing and new stores, and the development of their fulfilment network to offer a seamless digital experience, meeting more of their customers how, when and where they want.

Speakers
Peter Jelkeby, Country Retail Manager & Chief Sustainability Officer - Ikea

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