How Lounge Underwear became a multi-million pound DTC disruptor
When Dan and Mel set up Lounge underwear back in 2015 they were just like any other bright, young things looking to launch a clothing range and make their millions. The difference is that they have gone and done it and they are now just two spots behind Gymshark’s Founder on the Sunday Times Young Rich List. Was it sheer hard work, grit and determination or is there a secret sauce to success? This interview will unpack how creativity and collaboration sets their brand apart, the role that data, brand, influencers and performance marketing plays in their success and their thoughts on the future of DTC.