Forging the Future: Reinventing the store - how technology, mindset and product can align to create a winning in-store experience
Covid-19 has driven innovation and fuelled acceleration in store formats and experiences. To survive, physical retail must become more multidimensional, with stores simultaneously operating as selling spaces, fulfilment centres, engagement areas and branding vehicles. How can retailers create in-store experiences that complement one another within the wider retail ecosystem? What are the examples of this done successfully and what are the important lessons to be learnt?