The growth of ecommerce is spawning new opportunities for brands and retailers to form deeper connections with consumers, and these businesses are ripping up the rulebook and starting from scratch. This session highlights three start-ups that are taking new approaches to connecting with and selling to consumers. They will share insights into hot-off-the-press topics such as 'squad buying', and discuss what new sales channels are available to brands that are capitalising on the freelance economy, as well as other new modes of connection and consumption.