How forward-thinking consumer businesses are reimagining retail with AR

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How forward-thinking consumer businesses are reimagining retail with AR

14 Oct 2021
Track four
BRAND RELEVANCE AND EVOLUTION

Over the last 12 months Augmented Reality has firmly cemented itself as a powerful tool for creating retail experiences that launch products, capture attention and drive sales. As AR becomes increasingly familiar in the retail experience toolkit Will Scougal, Director Creative Strategy at Snapchat, looks at the opportunity for brands alongside the seismic consumer shift to using AR to try and buy products. 

 

Speakers
Will Scougal, Global Director, Creative Strategy - Snap Inc.

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