Fireside chat: How the Tate is refocusing their post-Covid strategy to reach a much wider audience and what you can learn from it
14 Oct 2021
Track four
BRAND RELEVANCE AND EVOLUTION
The pandemic shook the Tate to its core; it lost millions of pounds in revenue and 100% of its footfall during the various lockdowns. This fireside chat will focus on learnings from the Tate’s pandemic experience; how they are marrying retail and experience and above all how their enhancement of physical experiences with digital has opened their brand up to a much wider reach.
