How John Lewis Partnership is diversifying to drive growth - a candid look at the strategy, challenges and priorities that lie ahead
Since the John Lewis Partnership’s inception, its founder John Spedan Lewis, always intended for the business to offer its customers products and services that sat outside of retail. Against a backdrop of monumental structural change in the retail industry today, the Partnership has said that by 2030, it aims to deliver 40% of its profits from outside of retail, in areas where trust is vital and where the business can fulfill customers' needs; including financial services and private rented housing. Nina will share her thoughts on how a business like the John Lewis Partnership can retain the magic of its two brands - Waitrose and John Lewis - while diversifying into new areas. She will discuss how the plans ensure that the trust, quality and outstanding customer service for which the well-loved brands are known, translates across the new services.