Experts Discuss: Why data, technology and insight into tomorrow’s consumer are critical to creating a robust and agile marketing strategy of the future 

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Experts Discuss: Why data, technology and insight into tomorrow’s consumer are critical to creating a robust and agile marketing strategy of the future 

14 Oct 2021
Track four
CX

Recent changes in the online advertising landscape have compelled the most forward-thinking brands and retailers to start re-examining how they are using data, technology and consumer insights to shape their future marketing strategies. Drawing on some important predictions on the future of consumer behaviour, this panel will dive into what brands and retailers need to be doing today to ensure that they are set to deliver exceptional customer experiences, accelerate revenue growth and drive customer loyalty tomorrow. Looking further ahead, there will also be insights into steps retailers and brands can take now to ensure they have a fit-for-purpose marketing strategy in place in anticipation of the cookieless world of 2023.

Speakers
Carly O'Brien, Chief Marketing Officer - The Very Group
Eve Williams, Chief Marketing Officer - eBay

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