Experts discuss: Putting values front and centre

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Experts discuss: Putting values front and centre

14 Oct 2021
Track Three
CULTURE AND PURPOSE

Numerous studies have shown that, when it comes to creating a winning brand in the new consumer landscape, being purpose-driven and values-led is a key factor, as consumers continue to seek connections to brands that take a stand on relevant issues. If consumers are looking to the values of a business and align with identities that they work with, how can you make sure you’re putting your values front and centre, and are doing so in an authentic way?

Speakers
Sarah Gillard, Director, Purpose and Special Projects - John Lewis & Partners
Susie Braun, Director of Social Purpose - ITV
Albert Larter, Co-Founder - Wakuda

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