Experts discuss: How to accelerate (and sustain) growth with 1st-party owned audiences

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Experts discuss: How to accelerate (and sustain) growth with 1st-party owned audiences

14 Oct 2021
Track four
CX

Much has changed in the last couple of years around GDPR and tracking prevention, alongside a heightened awareness of data ownership by the consumer. How we capture data from consumers, respect the data they’re providing, and use technology to drive ongoing engagement is key to maximising conversion and ultimately, customer lifetime value. Join this panel to see how you can reduce reliance on 'renting' third-party audiences, and pivot to a sustainable 1st-party approach to build a higher-quality cohort of shoppers that remain engaged and brand-loyal over time.

Speakers
Hayley Ward, Head of Customer Experience & Loyalty Propositions - M&S
Danielle Auerbach, Senior Director, Customer Success EMEA - Wunderkind
Jake Newbould, Chief Marketing Officer - Piglet

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