Experts discuss: All in with Google - What does inclusive marketing in retail look like and how do we get there?

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Experts discuss: All in with Google - What does inclusive marketing in retail look like and how do we get there?

13 Oct 2021
Track One
CULTURE AND PURPOSE

Alison Lomax, Managing Director of Lifestyle Retail, Google, hosts a panel discussion on the importance of inclusivity in marketing in retail. The panel will discuss what diverse and equitable media platforms such as YouTube look like, how to ensure your marketing is representative of your customers, and that they can relate to your content and messaging, as well as how retailers are leaning into inclusive media and marketing practices. This is a crucial discussion to help you understand how to invest in media channels to support and champion diversity, which will in turn lead to greater ROI.

Speakers
Alison Lomax, Director, Lifestyle Retail - Google

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