Based on proprietary RepTrak data - this session will reveal the what, why, and how the world’s leading brands win reputation and elevate success. Relative to other strategic tools that a retailer could leverage, such as brand, ESG, and purpose, this session will drill into the merits of reputation and lead to deeper understanding of what it takes to win - in growing sales behavioral support through increasing loyalty and attracting new customers. This session will encompass fact based evidence, empirical data, and ripped from the headlines examples of brand case studies to provide real-world context.