Exclusive Insight: How is technology changing our brains and the way we make decisions as consumers - and what does this look like in the future?

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Exclusive Insight: How is technology changing our brains and the way we make decisions as consumers - and what does this look like in the future?

13 Oct 2021
Track One
CX

With most of us constantly tethered to digital technology via our smartphones, computers, tablets, and even watches, you could say we are participants in a huge neuroscience experiment that we didn’t exactly sign up for. As technology is being developed at an increasingly rapid pace, let’s consider this: what is its impact on our cognitive functions and specifically how does it impact how we make decisions as consumers? In this exciting and important session, Itiel Dror, Senior Cognitive Neuroscience Researcher, will share some exclusive insights into this topic, leaving you with some tangible takeaways into how our brains are changing- what it means for how consumers make decisions- and what this could look like in the future as the pace of innovation continues at rocket speed. 

Speakers
Itiel Dror, Consultant and Senior Researcher in Cognitive Neuroscience - UCL

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