Enter The Metaverse (a.k.a. Internet 2.0): what it is, how it’s happening and why you’ll need to get on board
13 Oct 2021
INNOVATION & INVESTMENT
The metaverse is coming! It’s the next stage of how we use technology — the successor to the internet age. A network of 'always-on' virtual environments where people are living and interacting with one another, the metaverse encompasses social media, mixed reality, virtual stores, interactive entertainment, digital fashion and NFTs - all areas in which the most forward-thinking brands and retailers are already experimenting. As retail becomes increasingly rooted in the metaverse and its core Gen Z customer base spends ever more of its time playing, socialising and shopping there, understanding its full potential is critical for our industry. In this fascinating fireside chat, Hilmar V. Pétursson, CEO of CCP Games will share his insights on where exactly the metaverse is currently, how the relationship between virtual reality and physical reality is changing, the role of cyberspace in our lives, how the metaverse could evolve in the future, and what economic opportunities it could hold for consumer businesses.