Emerging stronger with predictive analytics: How John Lewis & Partners are optimising with data-driven decision making

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Emerging stronger with predictive analytics: How John Lewis & Partners are optimising with data-driven decision making

14 Oct 2021
Track four
AGILITY AND PARTNERSHIPS

The retail landscape is ever-evolving, and in a post-COVID world it is more important than ever for retailers and brands to have a deep understanding of their customers and a data-driven decision-making process in order to succeed. In this fireside chat, Susan Young, Head of Trading Operations and Development at John Lewis, and Greg Petro, Founder & CEO at First Insight, will discuss how John Lewis is leveraging Voice of the Customer data to make more informed decisions that will help differentiate its product assortment across numerous categories including fashion and home.

Speakers
Greg Petro, Founder & CEO - First Insight
Susan Young, Head of Trading Operations and Development - John Lewis

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