Eight ways to use TikTok to create a retail marketing storm

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Eight ways to use TikTok to create a retail marketing storm

14 Oct 2021
Track Two
INNOVATION & INVESTMENT

Little Moons has achieved incredible success through using TikTok and has created a marketing storm. The mochi ice cream brand discovered its power when what started as a cohort of TikTok users posting videos of themselves searching for, trying and reviewing mochi ice cream ended up in over 180m impressions and a 2,500% sales increase in Tesco. Having gone viral and seen their business transformed overnight, their Co-Founder, Vivien Wong, will share actionable insights and tips for how brands and retailers can use TikTok to create a massive splash in the market.

Speakers
Vivien Wong, Co-Founder - Little Moons

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