Little Moons has achieved incredible success through using TikTok and has created a marketing storm. The mochi ice cream brand discovered its power when what started as a cohort of TikTok users posting videos of themselves searching for, trying and reviewing mochi ice cream ended up in over 180m impressions and a 2,500% sales increase in Tesco. Having gone viral and seen their business transformed overnight, their Co-Founder, Vivien Wong, will share actionable insights and tips for how brands and retailers can use TikTok to create a massive splash in the market.