Three winning strategies from the world’s most effective retail marketing campaigns – and how to optimise your own
Each year, the WARC Effective 100 celebrates excellence in marketing effectiveness with a ranking of campaigns, brands and agencies based on the winners of the industry’s most important global and regional awards shows. This workshop will present the three of the biggest themes in retail as manifested in the WARC Effective 100, with case studies from some of the world’s most effective brands, and the biggest lessons, so that you can implement change in your businesses straight away.
The three themes to be explored are:
- Effectiveness in adapting to brand-building within walled gardens
- How digital is being integrated into offline experiences
- How the most effective retailers and brands are embedding sustainability and environmentalism into their marketing campaigns