Theatre, Innovation and Community: Gen Z & The KitKat Chocolatory

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Theatre, Innovation and Community: Gen Z & The KitKat Chocolatory

25 Mar 2020
Track One
Digital Collaborators , Store Superheroes

The most complex yet most critical shopper of all time – Gen Z. Logged into multiple platforms across a mosaic world of their making, Gen Z live in a constant state of partial attention. So how exactly are they shopping in 2020, and what are the benchmarks? How can retailers make use of digital in-store, to set new benchmarks? What does the future look like?

Join this exclusive session to uncover the insights into the design, launch and success of KitKat's flagship destination for Gen Z in São Paulo, and their biggest learnings in connecting with Gen Z in their constant state of partial attention.

Speakers
Lee Statham, Global Innovation Lead, Confectionary R&D - Nestle
Kate Walmsley, Design Director - FITCH
Aaron Shields, Executive Strategy Director - FITCH

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