Theatre, Innovation and Community: Gen Z & The KitKat Chocolatory
The most complex yet most critical shopper of all time – Gen Z. Logged into multiple platforms across a mosaic world of their making, Gen Z live in a constant state of partial attention. So how exactly are they shopping in 2020, and what are the benchmarks? How can retailers make use of digital in-store, to set new benchmarks? What does the future look like?
Join this exclusive session to uncover the insights into the design, launch and success of KitKat's flagship destination for Gen Z in São Paulo, and their biggest learnings in connecting with Gen Z in their constant state of partial attention.