The Store of Now: Harnessing Today’s Trends to Future Proof the Business

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The Store of Now: Harnessing Today’s Trends to Future Proof the Business

26 Mar 2020
Track One
Digital Collaborators , Highstreet Heroes , Customer Champions

In this talk, we will delve into four trends shaping the industry: (1) the evolving role of the store in a connected world; (2) expectation transfer, where borrowing innovation across the industry can lead to improved customer experiences for all; (3) embracing inclusivity, telling a broader and more representative story about the consumers we serve, and (4) and retail as an expression of self(ie), helping shoppers to see themselves represented and reflected by our brands.  By focusing on THE STORE OF NOW, using data to be your own disruptor, this talk will inspire the audience to act and make meaningful, impactful change today.

Speakers
Beth Horn, Head of Industry for Retail - Facebook
Sandrine Deveaux, Executive Vice President, Store of the Future - Farfetch

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