Tails.com on the future of direct to consumer (D2C) and driving loyalty

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Tails.com on the future of direct to consumer (D2C) and driving loyalty

07 Oct 2020
Track Two
Customer Champions

Tails.com has grown from start-up to a multi-million-pound business producing over 8 million tailor-made meals a month in 5 years. Significantly, 72% of their customers had never bought dog food online before they chose tails.com – they’re creating a ‘new normal' for purchasing choices. How did they do it and how will they continue?

Key takeaways:

  • Insights into how Tails.com pairs incredible customer insight with effective brand marketing to drive loyalty
  • Dive into how they empower their workforce to make decisions on behalf of their customers
  • Insights into how their customer team shares data and insights across the business, removing internal silos and driving customer satisfaction 
Speakers
Miranda Cresswell , Chief Marketing Officer - tails.com

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