Tails.com on the future of direct to consumer (D2C) and driving loyalty
Tails.com has grown from start-up to a multi-million-pound business producing over 8 million tailor-made meals a month in 5 years. Significantly, 72% of their customers had never bought dog food online before they chose tails.com – they’re creating a ‘new normal' for purchasing choices. How did they do it and how will they continue?
- Insights into how Tails.com pairs incredible customer insight with effective brand marketing to drive loyalty
- Dive into how they empower their workforce to make decisions on behalf of their customers
- Insights into how their customer team shares data and insights across the business, removing internal silos and driving customer satisfaction