Panel: How to use cause-related marketing to help drive revenue and increase brand perception

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Panel: How to use cause-related marketing to help drive revenue and increase brand perception

25 Mar 2020
Track One
Customer Champions , Ethical Warriors

With 88% of consumers wanting brands to help them be more environmentally friendly and 73% of millennials willing to try a product that supports a cause they care about, it’s not hard to see why brands are increasingly using cause-related marketing to try and drive sales. How are some brands able to successfully tap into the greater consciousness of consumers, yet some come out to cries of greenwashing? In this session, we’ll unpick some of the risks - and how retailers can mitigate them - as well as the rewards, to demonstrate how cause-related marketing can create true business success.

Chairperson
Jon Fletcher, Founder - Big Clean Switch
Speakers
Hege S'bj'rnsen, Country Sustainability Manager, UK&IE - Ikea
Fiona Ball, Group Head of Inspirational Business & Sky Ocean Rescue - Sky
Marcus Watson, Strategy Lead - Greenpeace - Mother London
Kate Levine, Global Director of Activism and Communications - The Body Shop

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