Lunch: Data is currency - so how do we become rich and spend it well?
Data is now considered one of the most important assets that a business can own. An explosion of customer data has allowed retailers and brands to better tailor the experience for the customers. Managing and using data efficiently can unlock huge potential for businesses – in providing retailers with a holistic view of the customer: understanding their brand preference, hobbies and interests, their budgets and where, how and when they want to shop. By utilising this rich data, retailers can improve and enhance their overall experience with their brand leading to higher retention rates, loyalty and repeat purchasing. Join us for an off-the-record chat about how retailers can harness the power of their data to innovate while driving customer value and business revenue.
To be hosted by Barclays and Lisa Byfield-Green, Head of Insights, Retail Week.
Please note this lunch is invitation only.