Adidas and the future of DTC


Adidas and the future of DTC

08 Oct 2020
Track One
Store Superheroes , Digital Collaborators , Customer Champions

Adidas are making massive strides in their DTC strategy and are using technology to become complete masters of their universe, allowing them to form strong relationships with their customers, and offering hyper-personalised, amazing customer experiences. Responsible for global digital sales, Parag’s insight into where they’re placing their bets with their online retail strategy will be invaluable to those wishing to learn more about how they too can better leverage data and technology to improve their online proposition and connect better with their customers digitally.

Parag Parekh, Vice President of Global Digital Sales - Adidas

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