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Keynote with Parag Parekh, adidas


Keynote with Parag Parekh, adidas

26 Mar 2020
Main Stage
Digital Collaborators , Store Superheroes , Customer Champions

adidas are making massive strides in their DTC strategy and are using technology to become complete masters of their universe, allowing them to form strong relationships with their customers, and offer hyper-personalised, amazing customer experiences.

Responsible for global digital sales, Parag’s insight into where they’re placing their bets with their online retail strategy will be invaluable to those wishing to learn more about how they too can better leverage data, technology and partnerships to improve their online proposition, and connect better with their customers, wherever they may be.

Parag Parekh, Vice President of Global Digital Sales - Adidas

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