Keynote: How to turn purpose and ethics into business success, the Green and Black’s way
We know that consumers are increasingly environmentally conscious, and there is evidence to suggest these attitudes are starting to influence purchasing decisions. – which makes Jo Fairley way ahead of her time. Having started out her entrepreneurial journey in 1991, she co-founded Green & Black’s Chocolate with a desire to “change the world one square of chocolate at a time”. Sales are now approaching a £100 million a year, but it hasn’t always been smooth sailing. In this keynote, Jo will share insight into how Green & Black’s went from her Portobello Road bedroom to being a global ethical brand, and how having a deeply embedded purpose can inspire and sustain retail growth and innovation.