Getting to know the new IKEA – putting affordability, sustainability and convenience at the heart of the strategy

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Getting to know the new IKEA – putting affordability, sustainability and convenience at the heart of the strategy

07 Oct 2020
Track One
Store Superheroes , Digital Collaborators , Ethical Warriors , Customer Champions , Talent Seekers

In this talk, Peter will share insight into IKEA’s transformational journey to make the retailer more affordable, accessible and sustainable over three years. He will touch upon the evolution of its shopping experience, the investment in existing and new stores, and the development of their fulfilment network to offer a seamless digital experience, meeting more of their customers how, when and where they want.

Speakers
Peter Jelkeby, Country Retail Manager - UK and Ireland - Ikea

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