Keynote: Blending heritage and innovation to enhance the retail experience

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Keynote: Blending heritage and innovation to enhance the retail experience

26 Mar 2020
Main Stage
Store Superheroes , Customer Champions , Talent Seekers

For stores to exist in the digital world, we need to revolutionise our approach to traditional retail. In this talk, we will hear insight into the approaches and strategies that Starbucks is implementing to create immersive retail experiences within each of their 31,000+ stores, and the lessons they have learn from their digital transformation journey.

Speakers
Martin Brok, EMEA President - Starbucks

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