Keynote: Answering Amazon Alexa - from evolutionary searches to revolutionary answers
The world of search is experiencing a paradigm shift. Traditional search consisted of keywords and blue links. In the queries of today, consumers want answers to complex questions that aim to identify ratings, locality, opening times and more. As if that wasn’t enough to contend with, they’re typing, tapping and talking into more devices than ever. There are now over 100 million Alexa-enabled devices, and over 80,000 Alexa Skills. The smart speaker is paving the way for the future of search, but if your brand hasn’t provided the right information for the right questions, who answers?