How to remain relevant when your customers are increasingly on the go

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How to remain relevant when your customers are increasingly on the go

26 Mar 2020
Track Three
Store Superheroes , Customer Champions

With future generations of customers increasingly on the go, how can brands play a deeper role in people’s lives on the move? It’s a journey Shell’s retail business has been on for some time amid rising customer expectations, an energy system in transition and an evolving retail landscape. Hear how customer-centricity and digital disruption are key to enhancing the overall customer journey – and why continued innovation is at the very heart of how retail can remain relevant and add value.

Speakers
Istvan Kapitany, Global Executive Vice President - Shell Retail

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