How San Francisco 49ers manage fan experience in real time - and what can retailers learn from it

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How San Francisco 49ers manage fan experience in real time - and what can retailers learn from it

25 Mar 2020
Track Two
Digital Collaborators , Customer Champions

During their eight, regular season home games, the San Francisco 49ers entertain over 60,000 fans at Levi’s Stadium in Santa Clara, California. Each game's fan experience is paramount. In his talk, Umesh Johari, Director of Strategy & Analytics at San Francisco 49ers, will discuss their journey for developing post game surveys to focus groups to identifying and improving fan experience issues in real-time.

Speakers
Umesh Johari, Director, Business Strategy & Analytics - San Francisco 49ers

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