How Coca-Cola is accelerating revenue growth, enabled by technology, powered by people

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How Coca-Cola is accelerating revenue growth, enabled by technology, powered by people

25 Mar 2020
Track Two
Customer Champions , Talent Seekers

Hear how CCEP is accelerating revenue growth enabled by data, technology, new channels and new business models. How it is balancing the needs of today vs the demands of tomorrow and has created the processes and ways of working that are enabling a large, multi-market organisation to drive focused innovation to scale. This session will also show hoe Coca-Cola is building a ‘digital ready’ culture putting its colleagues at the heart of the transformational process. Join this session to hear the things that have worked….and the things that perhaps they would have done differently.

Speakers
David Martin , European Digital Sales and Marketing Director - Coca-Cola

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