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A deep dive into how PepsiCo is leveraging technology and data insights to plan better shopper campaigns

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A deep dive into how PepsiCo is leveraging technology and data insights to plan better shopper campaigns

26 Mar 2020
Track Two
Digital Collaborators , Store Superheroes , Customer Champions

'Shopper marketing is the new black', and with the rise of the likes of Amazon and other marketplaces, shopper marketing is booming. Times are changing quickly and the biggest thing now is that shopper and brand are working together as effectively as they can. 

This session, presenting exclusive research, will dive deep into the future of the shopper media landscape; and give insights into how PepsiCo are using technology to plan better shopper campaigns. 

Key takeaways include: 

  • How PepsiCo are partnering and implementing solutions in technology to provide insights on category performance variance; NPD launches vs. established products; impactful creative messaging; the impact of media combinations in 'shopper'
  • How the impact of shopper media channels can differ between retailers (exclusive RWL research featuring anonymised data)
  • The challenges faced in shopper media and the lessons learnt in channel effectiveness
Speakers
Joel Hopwood, Co-Founder/Chief Technology Officer - Shopper Media Group
Jane Brand, Shopper Marketing Controller - Pepsico
Sarah Deavin, Shopper Activation Controller - Pepsico

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