Fireside chat: generating real ROI from your shopper marketing spend: a deep dive into how PepsiCo is leveraging technology to plan better shopper campaigns
This session, presenting exclusive research, will dive deep into the future of the shopper media landscape; and give insights into how PepsiCo are using technology to plan better shopper campaigns.
Key takeaways include:
- How PepsiCo are partnering and implementing solutions in technology to provide insights on category performance variance; NPD launches vs. established products; impactful creative messaging; the impact of media combinations in 'shopper'
- How the impact of shopper media channels can differ between retailers (exclusive RWL research featuring anonymised data)
- The challenges faced in shopper media and the lessons learnt in channel effectiveness