Fireside chat: generating real ROI from your shopper marketing spend: a deep dive into how PepsiCo is leveraging technology to plan better shopper campaigns

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Fireside chat: generating real ROI from your shopper marketing spend: a deep dive into how PepsiCo is leveraging technology to plan better shopper campaigns

26 Mar 2020
Track Two
Digital Collaborators , Store Superheroes

This session, presenting exclusive research, will dive deep into the future of the shopper media landscape; and give insights into how PepsiCo are using technology to plan better shopper campaigns. 

Key takeaways include: 

  • How PepsiCo are partnering and implementing solutions in technology to provide insights on category performance variance; NPD launches vs. established products; impactful creative messaging; the impact of media combinations in 'shopper'
  • How the impact of shopper media channels can differ between retailers (exclusive RWL research featuring anonymised data)
  • The challenges faced in shopper media and the lessons learnt in channel effectiveness
Speakers
Deonne Skull, Shopper Marketing Manager - PepsiCo
Joel Hopwood, Co-Founder/Chief Technology Officer - Shopper Media Group
Jane Brand, Shopper Marketing Controller - PepsiCo

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