From global to local – the facts behind one of the world’s biggest brands
McDonald’s in the UK and Ireland has more than 1,300 restaurants, is almost 90% franchised and employs over 130,000 people. In 2019 alone it opened more than 40 new restaurants. It is a business that people think they know; but often those opinions are not rooted in the true facts about the organisation. In this keynote, UK&I CEO Paul Pomroy will talk about how a business that operates at scale, and is continuing to invest to grow, focuses on doing the right thing and listens to what customers want; balancing a global operation with truly acting locally in the communities in which it operates to have a positive impact.