Exclusive fireside chat: How to navigate the future of consumer trends
Connecting and engaging with customers in an authentic and cost-effective way has never been more challenging. Consumer trends are changing constantly, and brands are expected to be relevant to Gen Alpha, Baby Boomers, Millennials and Gen Z alike. In this exclusive interview, we are delighted that Sedge Beswick, the UKs leading authority on how to work with influencers and maximise social marketing will share her insight into the power of influencers to create data-driven, creative content, that drives customer loyalty in a meaningful way. Speaking with Andy Harding, UK MD of Openpay, Sedge will take a deep dive into the power of influencer marketing and how to avoid the pitfalls. Sedge will also explore future consumer trends and how retailers and brands can capitalise on them to connect with their customers in an authentic, lasting way.