DNA testing - the ultimate in personalisation in commerce?
We have seen a fundamental shift in our attitudes and behaviours due to Covid-19, with consumers seeking more protection for themselves.
This will be about the future of hyper-personalisation – will DNA and the science behind it open up a whole new world of hyper-personalisation? This session will explore the impact of this growing trend on the wider commerce industry. What is DNA testing? Which verticals are already offering it, and what are the learnings? What does this all mean for the future of the industry and for your businesses?