Brand power on the shop-floor: The silver bullet to cut through the complex and changing retail landscape?
In 2019, almost 6,000 traditional brick and mortar stores on British high streets closed as more people turned to online shopping to meet their ever-changing needs. This session will explore how, amidst this challenging landscape, there is a unique opportunity for brands and retailers to work together to reshape retail spaces.
By exploring the ways in which brands can approach packaging, bundling, personalising and pricing their products, Mark will outline how traditional stores can become a go to destination for their target audiences. The session will also uncover how retailers and brands can more effectively demonstrate the unique value of the shop floor with curated in-store experiences, with a focus on the local communities that retail outlets serve.