Your customers crave entertainmerce while you seek more independence from online platforms? Live stream shopping may just be your new best friend.
CMOs are increasingly getting the brief to reduce their dependency on other platforms, and drive traffic back on to their own websites. Live stream shopping is already transforming how people shop online in other parts of the world like China ($13bn market projected for 2020).
It will have a similar (yet not entirely the same) impact on European and American e-commerce, so retailers need to start preparing for this. This session will discuss the potential of this concept, and it as an opportunity of driving footfall back on to own websites and reducing dependency on other platforms.