A new approach to personalisation

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A new approach to personalisation

25 Mar 2020
Track One
Digital Collaborators , Customer Champions

The meaning of ‘personalisation’ in the retail sector has changed dramatically over the last few years. Major innovation and the use of data is driving much deeper personalisation in 2020 as brands leverage consumer insights to make intelligent decisions informing new products and shopping experiences. During this speech, David will delve into how Alibaba has partnered with some of the world's most famous brands to help them deliver a new level of personalisation to the Chinese consumer.

Speakers
David Lloyd, General Manager, UK, Netherlands and Nordics - Alibaba

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