Panel: Instant gratification - balancing consumer convenience and experience

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Panel: Instant gratification - balancing consumer convenience and experience

27 Mar 2019
Stage Two
When instant gratification is only a click away, how do you balance the modern shopper's need for convenience with amazing brand experiences? What are the top considerations for meeting customer needs in a “want now” society, and what learnings can we take from other industries? Our panel of trailblazers will uncover how to combine intelligent marketing, commerce, and service so that feel-good customer relationships come standard with every interaction.
Speakers
Amitabh Apte , Global Director - Digital Foundations Integration - Mars Inc.
Gareth Hughes, Executive IT Director EMEA - Estee Lauder
Vera Hartmuth, Marketing Director Western and Northern Europe - Salesforce