Yasmin Borain

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Yasmin Borain

Yasmin Borain

Chief Experience Officer, Tribal Worldwide

For the past 20 years Yasmin’s focus has been experience design and innovation strategy. She specialises in problem solving for tomorrow and helping brands reinvent themselves to connect with customers and society in new and meaningful ways. Yasmin drives teams and clients to be bold thinkers and tackles a broad range of strategic customer experience challenges across automotive, finance, healthcare, luxury, retail and travel. Yasmin also nurtures the next generation of designers around the world through mentoring and talks. 

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