Lee recently left Crabtree & Evelyn, where he was Global Chief Experience Officer. He joined the company in late 2016 with a wide-ranging role dedicated to putting experience strategy at the heart of the business. Previous to Crabtree & Evelyn, Lee spent most of his career agency-side. Lee was the Managing Director of Huge London where he oversaw the growth of the London office. Previous to Huge, Lee was a Managing Partner at DDB, Client Services Director at SapientNitro for 8 years. Lee also had stints in branding and also ran digital for two series of Big Brother whilst at Endemol UK.