Prior to joining Sweaty Betty, Julia was CEO of Tula, an innovative digital US beauty brand with a wellness focus, where she helped rapidly scale Tula's digital business. Previously, Julia held senior leadership roles at Baublebar, a digital fashion accessories business, and Popsugar, a digital media company. Julia began her career in finance at Goldman Sachs and TPG-Axon. She holds a BA from Princeton University and an MBA from Harvard Business School. Julia lives in London with her husband and 2-year-old daughter.