Henry Birch

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Henry Birch

Henry Birch

CEO, Shop Direct

Henry joined Shop Direct in May 2018, having previously been chief executive officer of FTSE 250- listed Rank Group plc. During his four years at Rank Group, Henry led the business through a wide-reaching strategic overhaul to create the UK’s largest multichannel gaming operator. Prior to joining Rank, Henry spent four years as CEO of William Hill Online, where he launched the company’s mobile business.

Henry started his career working in the House of Commons and holds an MBA from Stanford Graduate School of Business. As the UK’s largest integrated pureplay digital retailer and financial services provider, Shop Direct has annual sales of £1.96 billion. Their brands are Very.co.uk, Littlewoods.com, VeryExclusive.co.uk and LittlewoodsIreland.ie. They have four million customers and deliver 49 million products every year.