Helen Normoyle joined Boots in April 2017 as Marketing Director for Boots UK and ROI. She is responsible for developing and implementing the Boots retail brand, customer proposition and marketing strategies through continued innovation, aiming to exceed the expectations of customers and patients. Helen is also responsible for leading the delivery of Boots e-commerce offer.
Prior to joining Boots, Helen held the role of Chief Marketing Officer at Countrywide, with responsibility for brand building, marketing and communications. Prior to this, Helen was Chief Marketing Officer at DFS, Britain’s leading upholstered furniture retailer.
Helen has previously held roles at the BBC, where she was Director of Marketing & Audiences, Ofcom, as Director of Market Research and a range of posts at Motorola, including Director of Marketing and Director of Global Consumer Insights and Product Marketing. Helen started her career working for one of Europe's leading market research agencies, Infratest+GfK, based in Germany.
Helen is a Non-Executive Director of Allied Irish Banks, p.l.c (AIB), financial services group operating predominantly in the Republic of Ireland.