From eCommerce to Immersive Commerce – how might retailers lay the track for the future of eCommerce?

Loading

From eCommerce to Immersive Commerce – how might retailers lay the track for the future of eCommerce?

24 May 2022
Main Stage
Innovation , Digital Transformation

Retail has increasingly become a blend of online and offline interactions, making connected experiences the norm.  As hardware form factors evolve, interfaces change, and the metaverse looms, what are some key considerations to ensure we are building for the future?

Takeaways:   

  • How changing form factors and interfaces will place an even greater focus on user experience and interaction design as a source of competitive advantage
  • Rethinking boundaries and partnerships to establish who is “responsible” for blended experiences and the data behind them
  • How to map products and services in the evolving digital space to a wider set of functional capabilities
Speakers
Mia Sorgi, Director of Digital Product & Experience - PepsiCo

BOOK NOW FOR 2022