Exclusive research: What do consumers actually want when it comes to the in-store shopping experience?
Despite the surge of online shopping during the past year and a half, research suggests there is pent-up demand globally from consumers who want to experience exciting and frictionless in-store shopping once again.Retailers and brands are increasingly looking to technology and automation to create these experiences and in this session, Georgina will present exclusive consumer research and insights into some of the most burning questions around the future of in-store shopping, such as:
Where do consumers want most help from technology in-store?
What happens to the customer experience as stores move from manned to more or all self-service checkouts?
Where does technological innovation leave the role of staff in-store?
What do consumers say they are most looking for from staff and what behaviours can staff adopt to increase revenue?
Based on data collected from hundreds of thousands of consumers across the globe – versus many research projects based on just a few hundred voices – this is truly representative research pointing a way forward in a time of uncertainty for many.