This is the area of the event where start-ups have a presence. There is also a stage here, where a selection of start-ups will pitch to groups of retail expert judges across the two days. On day 2 a start-up of the year is announced. 

Confirmed judges: 

• Paul Hornby, Digital Customer Experience Director, The Very Group

• Paula Bobbett, VP & Director, Boots

• Ally Bradshaw, Digital Director, Crew Clothing

• Michelle Wilk, Investor, Founders Factory