Panel: How to create brand authenticity and use it as a commercial lever

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Panel: How to create brand authenticity and use it as a commercial lever

25 Mar 2020
Track One
Customer Champions , Ethical Warriors

Consumers are rejecting the mass-produced and are seeking authentic, differentiated products and experiences that allow them to express their individuality. DTC brands are redefining how we connect with our customers, so what can traditional retailers learn from them? What are some examples of authentic, transparent, direct, and memorable brand connections and why have they been so successful?

 

Speakers
Joan Murphy, Co-Founder - Frame
Emma Slade Edmondson , Retail Consultant & Creative Strategist

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