Why social engagement is key to your business
Today’s consumers are social, and they expect their brands to be as well, so how can retailers successfully leverage social media in a way that communicates the brand’s story effectively and delivers exceptional service? AO Founder John Roberts called in Facebook’s Nicola Mendelsohn to show his business how a different approach to social media could help them develop personal connections with their consumers. In this exclusive session, they’ll share insight into that approach, sharing some key learnings from real-life examples. A must-attend for retailers wanting to increase brand loyalty and authenticity.